🧠 Boost Your Visibility: Why Adding Schema to Your Website Matters
At David Marketing Specialist, we’re all about helping businesses in Devon, Cornwall, and across the UK get seen online ~ and schema markup is one of the simplest but most powerful tools to make that happen.
If you’ve never heard of schema, don’t worry. Let’s break it down in plain English 👇
🔍 What Is Schema Markup?
Schema markup (also known as structured data) is a type of code you add to your website that helps search engines — like Google — understand your content better.
Think of it like adding labels or subtitles to your web pages. Instead of just hoping Google guesses what your business does, schema tells it directly:
✅ "This is a Local Business."
✅ "This page is about SEO Services in Devon."
✅ "Here are our reviews and business hours."
✅ "These are frequently asked questions."
🚀 What Does Schema Actually Do?
Adding schema to your site can help in the following ways:
⭐ 1. Show Enhanced Results in Google
Schema can trigger “rich results” — things like:
⭐ Star ratings
📍 Business info panels
⬇️ FAQ dropdowns
📅 Event times
📷 Image previews
These enhancements make your listings stand out, increasing the chances of people clicking your result over someone else’s.
🧠 2. Improve Google’s Understanding
The better Google understands what your page is about, the more likely it is to show up for relevant searches — especially local ones.
For example:
Schema can tell Google that you’re a marketing agency in Devon offering SEO, social media, and paid ad management. That’s powerful for local SEO.
📈 3. Increase Click-Through Rates (CTR)
A standard listing might be plain text. A schema-enhanced listing might show:
⭐ “5-Star SEO Services in Devon”
⬇️ “FAQs” right under the result
That visual difference builds trust and draws more clicks, which sends a positive signal to Google.
🛠 How Do You Add Schema?
There are a few ways:
Manually using JSON-LD code (which we help our clients with)
Using tools like Google Tag Manager
Or via SEO plugins (on WordPress sites)
At David Marketing Specialist, we create and install schema for all our clients — from LocalBusiness and Service markup to FAQs, reviews, and more.
📊 Is Schema a Ranking Factor?
Not directly — but it leads to better visibility, higher click-throughs, and better user signals, which all contribute to better SEO.
Google even recommends structured data as part of its best practices for search.
✅ Real World Example
If you run a local business — like a plumber, electrician, or marketing agency — schema can:
Put your business hours and phone number right in Google
Show your ⭐ reviews without needing people to click through
Help you appear in local map packs
🧠 Final Thoughts: Schema Is a No-Brainer
If you're serious about being found online, schema is a must-have in your SEO strategy.
At David Marketing Specialist, we include schema integration with every SEO plan — because it’s not just about being online, it’s about being visible and getting clicked.
📞 Ready to enhance your Google presence?
Let us handle your SEO + structured data so you can focus on what you do best.
👉 Contact us today
📍 Serving Devon, Cornwall & clients across the UK