Marketing & Business Growth Blog

🔁 301 Redirects: Why They Matter for SEO & Site Success At David Marketing Specialist, we often say: "SEO isn’t just about keywords — it’s about structure." One of the most underrated but vital elements of SEO? 👉 301 redirects. Whether you're redesigning your site, switching URLs, or just cleaning things up, 301 redirects are essential to keep your traffic — and rankings — intact. Let’s dive in. 🔍 What Is a 301 Redirect? A 301 redirect is a permanent instruction that tells browsers and search engines: > “This page has moved — here’s the new one.” So when someone (or Google) tries to visit your old URL: https://www.davidms.co.uk/old-services-page They’ll automatically be sent to your updated one: https://www.davidms.co.uk/services 💡 Why Are 301 Redirects Important for SEO? ✅ 1. Preserve Your Rankings If you delete or change a page URL without a redirect, you lose: All traffic to that page All backlinks pointing to it All keyword rankings A 301 redirect passes ~90–99% of the SEO val

🧠 Boost Your Visibility: Why Adding Schema to Your Website Matters At David Marketing Specialist, we’re all about helping businesses in Devon, Cornwall, and across the UK get seen online ~ and schema markup is one of the simplest but most powerful tools to make that happen. If you’ve never heard of schema, don’t worry. Let’s break it down in plain English 👇 🔍 What Is Schema Markup? Schema markup (also known as structured data) is a type of code you add to your website that helps search engines — like Google — understand your content better. Think of it like adding labels or subtitles to your web pages. Instead of just hoping Google guesses what your business does, schema tells it directly: ✅ "This is a Local Business." ✅ "This page is about SEO Services in Devon." ✅ "Here are our reviews and business hours." ✅ "These are frequently asked questions." 🚀 What Does Schema Actually Do? Adding schema to your site can help in the following ways: ⭐ 1. Show Enhanced Results in Google Schema

📍 Trusted. Proven. Local. In a beautiful region like Devon and Torbay, where communities are tight-knit and word of mouth carries real power, marketing isn’t just about throwing ads into the void — it’s about connection. At David Marketing Specialist (or your company name here), our roots run deep in the Southwest UK, giving us a unique edge that national firms simply can’t match. ✅ Our Devon & Torbay Heritage With years spent living and working in the Torbay, Plymouth, Newton Abbot, Tavistock, and Brixham areas, we understand what speaks to local people. Whether it’s the tone of your messaging, the platforms you use, or even the times of day your content goes out — it all matters here. Locals trust locals. That’s the difference. 🏆 Longevity That Builds Trust Our team has supported countless businesses in Paignton, Totnes, Exeter, and the surrounding villages, offering consistent results. Our long-standing relationships across Devon give us the insight to make campaigns that actually

Explore effective strategies for local businesses to convert Facebook ads into sales, focusing on audience understanding, compelling content, and targeted advertising.

Explore essential marketing tips to drive growth for your service business, focusing on audience understanding, online presence, networking, and email marketing.